My Portfolio

MY PORTFOLIO

Melody is an award-winning digital media strategist and creative thinker; an effective communicator and curator of content, whose organized efforts in content, digital marketing, copywriting, creative direction and video production have produced accoladed B2B and B2C communications, driven revenue for clients and reached an audience of millions in the Millenial and Gen Z demographics.

She specializes in niches of health & wellness, lifestyle, entertainment, travel and hospitality, but that’s just the tip of the iceberg.

Previous experience includes Brand Marketing, Content Marketing, YouTube Production, Social Media Management, Advertising and Public Relations. She’s created hundreds of pieces of content ranging from SEO-friendly web content to product development, photography and multi-media brand strategy. Have any questions about my previous projects? Let’s chat!

Brands I’ve Worked With

Social Media

Featuring tongue-in-cheek, fun and playful Instragram reels and Tik Tok videos for Hilton’s enterprise and portfolio brands, Canopy and Tapestry. Content concepted and either scripted and produced in-house or compiled from third-party influencer content, with imaginative captions.

Click each image to see the full reel/video.

Emails, Branding, Products & Multi-Media Campaigns

Whether a one-off email to promote a luxury brand partnership such as Disney X Coach handbags, a multi-drip nurture campaign that positioned brands based on their geological weather patterns (Sparkle: Queue the Movie Marathon!), everyday struggles (Brawny: “It” Happens) or an award-winning consumer engagement campaign (Wyndham: Your Picture’s Worth 1,000 Likes), my copy has driven clicks, traffic and conversions in a variety of voices and mediums.

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Product Relaunch

Client: Wyndham

Role: Project Lead, Writer

Date: March 2015

Medium: Print/digital collateral push

Details: This was a product relaunch I led for introducing a new product line to CLUB WYNDHAM’s Presidential Reserve Members, an elite group of owners who have the highest status of ownership. They receive perks such as advanced booking options, gifts, and more.

The purpose of this re-launch? We changed their luxury products from a brand they were familiar with to a new line “Aromatherapy Associates” products. I wanted to address the change but brand it very carefully, since Presidential Reserve Members are very particular about their benefits. I implemented the tagline "Change can be radiant," which can be seen in the first piece (a tent card) placed in the bathroom of each visitor. The collateral that followed was an ipad flyer, social media posts and a memo from the Chief Marketing Officer, all of which I wrote. I worked with the designer for the creative, successfully leading the relaunch with welcome feedback from our customers.

14- Day Instagram Challenge #YogaForWorldPeace2016Role:Creator, producer, writerClient: Yoga LifestylesObjective: Increase followers by 10% by invite audience to participate in challenge, where they publish daily posts to Instagram. Each pose tied i… — 14- Day Instagram Challenge #YogaForWorldPeace2016
**Role**:Creator, producer, writer
**Client:** Yoga Lifestyles
**Objective**: Increase followers by 10% by invite audience to participate in challenge, where they publish daily posts to Instagram. Each pose tied into an Olympic game during the 2016 summer Olympics to inspire world peace and unity across cultures combine interests.
**Results:** more than 2,000 new hashtags and a 16% increase in followers

Website & Content Landing Page Copy

Brawny and Quilted Northern needed to give their websites a much-needed update. Using my knowledge of SEO and incorporating engaging storytelling, I revamped their websites to tell a visual-first story, with poignant, thoughtful copy that gave each brand a refresh.

Each week or biweekly, I also updated the copy for the Star Wars, Disney and/or Pixar product landing pages with eye-catching copy that drove to their latest products.

Print & Digital Articles

I’ve written hundreds of print and digital articles that use aspirational, bright and inviting language to transport the audience into a new destination, encouraging them to go outside their comfort zone and see the world in all new ways.

Hawaii

Client: Shell Vacations Club

Role: Author

Medium: Directions (Print Magazine)

Date: Summer 2017

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Las Vegas, Nevada

Client: Wyndham

Role: Author

Medium: Destinations (Print Magazine)

Date: October 2014

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Lake Chelan, Washington

Client: Wyndham

Role: Author

Medium: Destinations (Print Magazine)

Date: March 2014

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Bison Ranch, Arizona

Client: Wyndham

Role: Author

Medium: Destinations (Digital Magazine)

Date: April 2014

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Lake of the Ozarks, Missouri

Client: Wyndham

Role: Author

Medium: Destinations (Print Magazine)

Date: November 2017

New Orleans

Client: Wyndham

Role: Author

Medium: Faces + Places (Print Magazine)

Date: Summer 2017

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San Francisco, New Orleans, San Antonio

Client: Wyndham

Role: Co-Author, Producer

Medium: Destinations (Print Magazine)

Date: June 2015

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Long Beach, Washington

Client: Wyndham

Role: Author

Medium: Destinations (Digital Magazine)

Date: November 2014

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Fiji | Australia | Mexico

Client: Wyndham

Role: Author, Producer

Medium: Faces + Places (Print Magazine)

Date: Summer 2015

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Texas: Hunt, New Braunfels, San Antonio

Client: Wyndham

Role: Author

Medium: Faces + Places (Print Magazine)

Date: Fall 2017

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Styles of Pizza

Client: Wyndham

Role: Author

Medium: Faces + Places (Print Magazine)

Date: Fall 2017

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Rancho Vistoso, Arizona

Client: Wyndham

Role: Author

Medium: Destinations (Print Magazine)

Date: June 2014

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Videos

Remember my passion for yoga and wellness? I’ve written, produced, directed and starred in several videos in the space, featured on the Yoga Lifestyles YouTube channel. Videos range from instructional/educational to comedy shorts.

Click on any of the images below to watch the full videos.

How To Use a Yoga Strap Tutorial + 10 Poses

25 Min Yoga for Activating Digestion & Core

We could create something powerful together.

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